The more noise social media creates the more clarity print provides.

Received a “Thank You” card in the mail last week that excited me. Please check out the brief video I made in regards to it.

CLICK HERE FOR VIDEO

My excitement spilled over into adding it as a discussion point I had with varies print industry people. Many of them also agreed it had some potential. As Social Media (SM) grows it becomes harder and harder to keep up with and filter out the noise that it generates. In fact at this point the noise of SM is at a roar level. That simple Thank You card coupled with SM had a very profound impact and most importantly, it made me LOOK at the website and possibly become a buyer on that site.

Sitting in Dallas last week with Joe Polanco from PIA-MidAmerica helped further expand on this SM noise. By the time we finished 2 beers and a nice conversation the tag line “The more noise social media creates the more clarity print provides” had been formed.

Dont get me wrong I am a huge fan of SM and think it is an extremely valuable tool in many ways. It is the combining of the two that I find interesting. It is similar to how I look at things like Google AdWords. The first few results in a search doesnt mean legitimacy in my mind, it can also mean someone that is good at getting top rankings for key words, but otherwise not having much value. Thus as many people do, I look at the paid for advertising as a solid option.

The coupling of the two mediums is a strong fit. What better way to filter out the noise than to receive a card in response to something connected with on SM. In fact it is a barrier of entry as the printed piece costs a small amount of money to send and thus acts a good filter from spammers and others that just use free communication tools aggressively, but have a product that has no value or limited value.

Better filters will certainly come soon for SM and like all things the adaptation of the new tools will need to be assessed and relooking at the value proposition of print will need to happen.

Brian

Semper’s quarterly printing industry survey results.

Hi, Thanks to all of you who participated. Please find the results of the survey.

Q1 Survey Analysis – January 2009

Thank You again for your responses – this was the first time we posted on twitter and other Social Networks and the response was trebled.

Let us get right to it- WOW. Glad the fourth quarter is over, but the first could be just as interesting.

The highlights: 

Profitability seems to have increased again- clearly this indicates the cost cutting measures and the reduced costs of raw materials and fuel are helping.

The question regarding how you find employees was interesting. Notice that many more of you are using online resources like printworkers.com or Gain’s job bank than help wanted ads in newspapers. I wonder about the reasoning behind that fact, considering the parallel decision our clients must face between print and new media expenditures.

The hiring section – the Staying the same percentage is continually dropping, with laying off increasing but hiring actually started to show an increase. This would indicate that companies top lines are still being squeezed; they lay off but then find they are unable to meet demand when it comes in. So they have to rehire- A shameless plug but this is a classic temp staffing utilization situation.

Again, we suspect the GDP numbers to be released on Jan 30th 09 will have to be revised even in six weeks lower than even the shocking contraction they first indicated. We are glad to see many of you understood the severity of the situation and took the steps needed to reduce costs last quarter.  All the doom and gloom from Davos aside, we feel that the upturn will start sooner than later. The speed of its improvement is the question. It seems that most responded that business was stable  the last two weeks and expected things to stay the same for the quarter. Lets hope we start to see improvement top line wise shortly there after.

The number one concern of respondents was the economy and it’s impact on clients budgets followed by predatory competition for those budgets. The Fed calls that deflation. Let us all hope that trend and fear is fleeting.

We have enclosed the entire Survey results below, if you have questions or would like to see additional areas explored please let me know.

daver@semperllc.com

Survey Charts: CLICK HERE

Semper International™ Introduces Google Lively To Interactive Media Job Recruiting Services

First multimedia job staffing firm in Second Life™ expands services at Semperllc.com/lively

 

    Semper International™, a leading printing, graphics and interactive media staffing firm, today announced its use of Google Lively, the latest web-based virtual environment and social networking application.  Semper was the world’s first staffing firm to use Second Life ™ as a recruiting platform and its entry into Lively confirms Semper’s commitment to cutting edge interactive and multimedia job recruiting.  

    “Virtual worlds continue to draw our attention,” said Brian Regan, president of Semper International LLC. “At Semper, we look at them from a marketing standpoint; but we’re also using them to enhance our internal process and how we interact with ourselves as well as our clients and candidates.”  

    Google Lively (www.lively.com) is a user-friendly virtual world described by Google as “a chat experience in which you can communicate and express yourself using avatars in your very own space.”  Semper has created a variety of rooms in Lively for conducting interviews, as well as integrating a main public room into the Semper website (http://www.semperllc.com/lively/).  Semper recognizes the importance of meeting the needs of a new breed of job applicants and is committed to matching staffing profiles in a compatible landscape.  As they’ve accomplished with their Second Life™ location, Semper will utilize Lively as an internal collaborative tool as well as establishing its external role as an interactive space for multimedia and video game job seekers.

    “Virtual spaces like Second Life and Lively create interesting opportunities for social interaction. Lively and its chat-room style approach will enhance initial interviews and eventually help our recruiters work with interactive media job applicants as they register through our website,” says Regan.  Semper refuses to play catch-up with major technology shifts, preferring to map new ground, establishing new industry templates along the way.  While Regan is quick to point out that Lively is “not quite advanced enough to be used as a business grade application,” he recognizes “a clear potential for consolidation. The ease with which we can integrate the chat room to a web page makes its widespread use a no-brainer – especially when interacting with Digital Natives.”

    Semper’s global strategy is to continue to identify and establish new and better ways of reaching the widest spectrum of online multimedia job applicants.  The integration of virtual worlds like Google Lively is only the beginning of a long term adventure.  

 

 

Semper's public Lively room

 

 

Semper’s Q2 Survey Analysis – April 2008

First, Thank You all for the huge number of responses. 

We honestly use this survey as a benefit for the industry in general 

and not for commercial reasons.

 

I think we all can be glad the first quarter is over; except for the fact that the 

second quarter, so far, seems to be even worse then the first. The last 2 

months have seen a severe contraction in most areas of the economy and 

in all geographic areas. The Fed’s actions last Summer came several sessions 

too late to avoid this contraction. The relentless negativity from the media over 

the last two years reached a crescendo of hysteria in August that has scarcely 

abated till just recently. We all are grateful for the news media’s recent more 

positive bias!!

 

A Big question now is have the stock markets hit bottom? If so, then the 

recovery will be approximately six months from that bottom. If you look at the 

current stock charts for Apple, the Dow and the NASDAQ over the last two 

years, It appears that we have hit the bottom and are on the upturn (barring 

another terrorist shock). If the charts are correct, then we should start to see 

improvements as early as September – October. Flex Staffing tends to be a 

leading indicator, like the stock market, so we at Semper should see improvement 

three to four months after the bottom. We will let you know. 

 

Another BIG change in the Industry this year was the demise of Annual report 

printing. One manager I spoke to, mentioned that last year they printed 100 Annual 

reports- this season only four. The result of the SEC allowing companies to post 

the reports “online.” This single change has had a huge negative impact in that 

segment of the industry. I think of what will happen to Blockbuster and the movie 

theatre chains once the movie studios release first run movies directly online. It 

will likely be a similar issue- MAYBE I should sell any holdings.

 

Now to the survey results:

 

As you recall, the results are in the new easier to read and understand format 

which reduces the need for commentary.

 

The question on profitability I am sure is high on everyone’s list. The trend line is 

clearly indicative of the stress we would expect to see ; this is a MACRO issue 

not just your firm.

 

The question on profitability I am sure is high on everyone’s list. The trend line 

is clearly indicative of the stress we would expect to see ; this is a MACRO issue 

not just your firm.

 

The hiring question reinforces the above two responses. Hiring has dropped off, 

but it seems staying at the same staffing level is the course most firms are going 

with. Maybe others agree that things will improve sooner than later. (br>

Clearly, keeping expenses limited is on everyone’s mind, with base pay and benefit 

costs showing big jumps in concern from respondents. Supply costs in general are 

now the largest percent concern of firms as opposed to technology issues.

 

In closing, we see positive news here in the expectations of sales for this quarter. 

Take a close look at the actual results and feel free to ask questions or give 

feedback – daver@semperllc.com

 

Click here to view the Survey:

http://www.semperllc.com/printing_survey/Semper_Survey_2008_Q2.pdf

                                                                  

Thank You

Cost saving strategies for slow economic cycles

The continued dismal economic news from the MEDIA harpies is definitely becoming a reality. Things are getting really tough out there!

We have some answers for you-  Flex Staffing – It saves hard cash by allowing you to pay for labor when you need it and not a second longer.

Imagine if your press payment or office lease payment was like that.

How does Flex Staffing work? You call us when you have a need and we send skilled professionals out. We bill you for the hours worked. The bill rate includes Work Comp, all payroll taxes and benefits. Many clients call us for the hourly rate and use that information to help bid jobs.

The idea is to treat Staffing as a flexible cost. Over time, it can save your company huge dollars. Even when the economy is slow, you get demand spikes. This is when we can help – Semper = Always. We will Always work our best to help you meet your clients demands. With many firms cutting back, the need for extra staff is even more critical and keeping clients satisfied is ever more important to your success. 

Last week we had an interesting experience with a Sir Speedy in the Southern California area. They needed a Docutech operator for a four week assignment.  The bill rate per hour was quoted as 23.50, which included all Payroll costs and insurance. The client told us he normally pays 16 per hour to his worker and had trouble paying us more then that amount. Believe it our not we run into this fairly frequently with clients. In this case we pointed out that there are costs associated with payroll above and beyond the base rate. These costs include Work Comp., Unemployment insurance, benefit costs (Health, Dental, 401 K, LTD, Vacation and Holiday- these usually add on 30 % in most states, but at least 35% in California. And this doesn’t include liability, Theft Bond or Professional errors and omission insurance costs we provide for each of our workers). So the client was realistically paying a minimum of 16 x 1.30 = 20.80 already and was unwilling to pay the additional 2.70 (108.00 per week) that would cover our additional costs and charge per hour.  The client felt they would try covering the period with over time and  having other workers try and keep the machine running with a monthly cost of $297.61. http://www.secinfo.com/dV179.96w.9.htm#1stPage It could be bringing in a contribution significantly higher per week.

We honestly do our best trying to explain but sometimes we fail – the is a reason they have that famous saying about throwing the baby out with the bath water – Some people are under so much stress to save a penny they definitely can hurt themselves which likely is part of the reason they are under so much stress in the first place.

So please, if your unsure ,  feel free to describe your unique situation and we can continue this discussion

The value of participating (Printing)

Every quarter end we conduct a survey of our client database to get a feel fro what they are seeing in their business. Of the thousands of emails we send out we usually receive about 1-2% response. While this still numbers in the hundreds, I find it interesting that the participation is so low. The value of information like this is very important in steering ones business and often times can help in decision making.

 

It is our hope that anyone reading our blog will participate in this survey and help us all have a clearer picture of where things stand today and what the next quarter may hold.

 

A always, we will share the results after they are compiled.

Follow this link
 
http://www.surveymonkey.com/s.aspx?sm=kSd_2bnMKfYs9ODpLm6V13LQ_3d_3d
to go directly to the web version of the survey.

 

 

 

 

Q1 Survey Analysis – January 2008 (Printing)

Q1 Survey Analysis – January 2008We have reorganized the survey for this quarter. The new format makes it easier for you to track the changes historically, allowing you to spot trends. It also reduces the need for our commentary.The feds surprise reaction today is exactly the tonic that appears to be needed based on this survey-This survey shows several distinct trends:-This is now the third quarter in a row with a significant drop in companies reporting profitability.-The expectations for the coming quarter has dropped now for the second survey.-The decrease in hiring and the number of layoffs have both increased over the last survey – Both have accelerated.On a positive note- Companies are reporting a strong increase in orders over the last two weeks and this is the first survey in a while that Technology is less feared.The Quebcor news has many pluses and minuses for the industry as clients potentially shift vendors.If you have questions or would like us to add a question or topic please feel free to contact me directly – daver@semperllc.com Click here for the Results PDF