The Semper International Blog

Semper International™ Opens Video Game Staffing Division

Semper International™ Opens Video Game Staffing Division Most Trusted Name in Graphic and Print Staffing Placement Expands to New Market

Boston, MA – September 7, 2007 - Semper International, a company which has dedicated itself to offering flexible staffing solutions to the graphic arts and print community for more than 12 years, today announced it will be establishing a new division to service the video game software development community in the continually growing video game market.

The new division – built upon the highly successful equation which made Semper International the top solution in its target markets – will offer a wide array of skilled programmers, artists and animators to software development houses, whether large or small, across the United States.

“We are extremely excited to be opening our new video game staffing division because with the feverish pace at which the gaming industry is growing the need for specialized software development talent is likewise increasing,” said Brian Regan, President, Semper International. “By using our proven methods of talent acquisition and placement we are poised to revolutionize the way video game development companies acquire personnel.”

Semper International has studied and tracked the phenomenal growth of the video game industry and realizes the value of offering an adaptable, flexible staffing solution to those organizations in need of qualified talent, especially with the increasingly difficult demands each “next generation” gaming system requires. Semper International will be able to provide clients with talented contractors to handle a wide variety of projects – from basic game testing to complex programming and project management. The company will work hand-in-hand with both contractor and client to assure quality and timeliness in all situations.

Through its offices in Boston, Atlanta, Minneapolis, Dallas, Chicago, Los Angeles, Orange County (CA), San Francisco, Wayne (NJ), and Washington, D.C., and its online office located in the metaverse Second Life , Semper International plans to partner with both video game software development companies as well as the talent already existing in these markets. By utilizing its flex, flex-to-hire and direct hire solutions, Semper International will be able to easily and conveniently assist these companies with the rapid expansion needed in today’s competitive marketplace.

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About Semper International: Semper International, LLC was founded and staffed by professionals who were raised and trained in the graphic arts and staffing industries. Since 1995, Semper has provided staffing solutions – flex, flex-to-hire and direct hire – for the design, pre-press and finishing fields. Its efficient and reliable business model has helped transform how a wide range of graphic arts and print companies, both large and small, fill important roles or stretch production capacity. Semper International now applies this model to the video game and metaverse (fully immersive 3D virtual space) markets. Headquartered in Boston, Semper International, can be reached at 1-800-954-4993 or on the web at http://www.semperllc.com.

Common myths about the video game industry.
By Tuan Pham (Contributing writer)

Whenever we chat with our friends in the game industry, there are a few common gripes that always appear. No matter if a development group is large or small, major issues always crop up. This isn’t just talking about lack of pizza or Chinese during Crunch Time; these are pretty serious.

1) Only young male teenagers or college students are into video gaming.

According to the Entertainment Software Association (ESA), the average gamer is 33 years old and has been playing games for nearly 12 years. In fact, 38 percent of all gamers are female.

In fact, serious gaming, a genre in the whole video game industry, is dedicated to using video games as a solution in the fields of health care, education, training and public policy. This wildly deviates from the myth of all gamers are single males who hang out at the local GameStop or Best Buy.

2) Being in the video game industry is just like printing money. There’s a lot of it out there and everyone involved gets rich.

While video game sales are reaching record highs ($7.4 billion in 2006), not everyone is successful. With the release of every blockbuster, such as World of Warcraft, Halo and Grand Theft Auto, there are at least hundreds of titles that end up collecting dust on the store shelves.

3) Only games that are successful are violent bloodbaths.

In 2005, only 15 percent of all game sales were rated M for Mature by the Entertainment Software Rating Board, or ESRB. While action games do dominate the market to a degree, there are legions of puzzle, childrens’, sports and casual games that are stocked on today’s shelves.

4) Only established franchises or massively multiplayer online role playing games are successful in today’s market.

While franchises such as Madden, Halo and Grand Theft Auto and MMORPGs such as World of Warcraft and Lord of the Rings Online dominate the headlines, there are other titles who have done well in the market. Take a look at http://en.wikipedia.org/wiki/List_of_best-selling_video_games for a list of titles which sold more than 1 million copies. There’s a few that might be very suprising.

Last year, the eighth best selling game in the U.S. was Brain Age, a brain training game for the Nintendo DS. It sold even more copies in Japan. This brain-teasing serious game forces a person to take three educational tests each day to lessen mind fatigue over time. The follow-up, which has already shipped in Japan, will be released shortly in the U.S.

5) Staffing video game companies is cakewalk.

The pool of applicants for video game companies is extremely high right now. Schools are starting to tailor create game design degrees and people in the current generation have grown up with video gaming. However, there is a massive need for established project managers who have worked in high-stress, deadline-based environments as well as raw talent to think of the new games of tomorrow.

While degrees in game design or graphic design are valuable, one of the most important things to have is a solid portfolio of work when applying to game developer. Also, a major plus is experience in the software field in general.

As we chat with our contacts in the field, most of them do not have a game design degree. Some hold a degree in Computer Science, some in Liberal Arts, some that don’t even have college training. But, they are successful in their career.

Breaking into the industry has its challenges. Most, if not all, are surmountable.