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Bringing a firm into SL

August 29, 2007

Was a very interesting turn of events for us here at Semper. Our goal entering Second Life was to explore recruiting in this new type of environment as well as look for ways to use this space for training and collabrative work. What we did not expect was to gain business in developing other firms Second Life presence. The below PR piece is the first example of our work.

What is interesting is that we were able to use our resources in SL to create this situation. That recruiting in SL did work for us in that it opened doors that we did not see. At this point we are now able to use this new venue to prescreen people we invite into SL. To recruit people from SL to real world positions. To use the space for internal training and metings. And now, to help bring firms into SL.

Semper will not focus heavily on this new doorway and limit it to select firms that we approve of. However, it is very interesting where this ride has taken us in a very short period of time. Our primary goals still remains on recruitment and business to business application.

As Semper moves into phase three of its Second Life agenda, we are even more excited about the future of this budding division. Our focus on high quality, timely actions and successful ventures is making us able to stand out. The next phase will be quite interesting and we are ready to jump in.

Brian Regan
Semper International

Tower Consultants to open presence in Second Life

High-Level, Human Resource, Executive search firm enters the virtual world.

STUART, Fla.–(BUSINESS WIRE)–Tower Consultants, a nationwide, female-owned boutique search firm specializing in the recruitment of human resource professionals for a myriad of Fortune 500 companies, announced today that the company has opened a presence in the virtual world of Second Life, at

This online outpost, created under the supervision of Semper International, whom Tower shares in ownership of Human Resource Island, will serve as another point of outreach for the company as it expands operations and exposes Tower Consultants’ unique mission of combining highly talented human resource professionals with challenging and rewarding careers to the nearly eight million residents of Second Life.

“Working heavily with clients at the apex of talent acquisition, Tower Consultants is excited about expanding their staffing ability and further capturing the attention of up and coming highly progressive global talent,” said Founder, Chairperson and CEO Donna Friedman. “While our search firm focuses on experienced professional human resources hires, our clients and the candidates we place in staffing and university recruiting roles will strongly benefit by extending their reach to the Second Life community.”

Second Life has been used by companies such as IBM and Fidelity as online, virtual meeting spaces and other business-to-business needs. The software platform has also been used by American Apparel, Dell and Pontiac to advertise their goods and services to consumers. Career recruiting companies, such as, and Semper International have recently entered. Nearly one million new users sign up to be a Second Life resident every month.

Since 1998, Tower Consultants has focused on providing quality service and support for its retained search clients. Originally focused on compensation and benefit searches, it soon expanded into delivering a wide array of specialty searches, including talent acquisition, talent management, executive and management development, organizational effectiveness, HRIS and payroll, training, labor relations/employee relations and corporate and field-based HR generalist roles.

It has recently placed high-level executives in Fortune 500 firms such as ConAgra Foods, Arcelor Mittal, Tyco International and Charles Schwab. Tower Consultants spans all industries and clients also include premiere non-profit organizations such as Catholic Health West and Yale University. The company is proud to be affiliated with organizations that include Human Resource Planning Society, National Society for Executive Recruiters, International Association of Corporate and Professional Recruiters, Worlds@Work and the Society for Human Resource Management.

For more information, visit

About Tower Consultants: Founded in 1998 by Donna Friedman, Tower Consultants has focused on putting highly-qualified human resources executives in rewarding and challenging positions. It is committed to building relationships with both its candidates and the companies that hire them. Focusing on leading companies across all industries, the company targets global human resource leaders ripe for a career change and a step up the ladder of success.

Based in Stuart, Florida, the company can be reached at 772-288-3590 or by email at

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