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Interesting post on Print CEO Blog

December 1, 2007

Print CEO blog had an interesting piece on Reading in America. Please find the original post here: Click Here Below is my comments on this. Brian Regan Comments:

Interactive media is here to stay. I was just having a discussion with my wife over the holiday weekend. We were at her parents home and I was silently watching their habits. My take was that their generation use media differently.

First off they watch TV, this medium tells them the story or information and they sit and watch it, not much interaction between them and the TV, although my Father in-law was not very happy about the Giants losing. During these times I would be online working on Second Life projects or posting on various forums about topics that interested me and I wanted to debate upon or on LinkedIN and networking.

The next was reading the newspaper. They spend Sunday morning reading a few different newspapers. At the same time I spent time reading my news online and using Google searches to dig deeper into things I found interesting and finding different things to read that spread out from there.

In both cases my in-laws sat back and read or watched what they were told to watch or read. Were as I spent time digging into things I wanted to learn more about and interacting with my media. We had some discussions at dinner and bother my in-laws and I knew about the latest news and various significant issues locally, nationally and globally.

In regards to reading less, I feel that I read quite a lot and find many things that interest me. From there I will tend to purchase access to sites with good material, buy books on the subjects and subscribe to magazines.

Interactive media is changing many things. Virtual Worlds like Second Life are drastically changing how our higher education schools are teaching future generations. No longer do they sit in classrooms and lecture, but use 3D worlds to explain their topics, allow students to interact with them with the environments. 

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